Are Backlinks Still Important?

Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm. There have been countless independent studies in the SEO industry proving the impact of backlinks on organic search performance. This is long content from our backlinks category.

Backlinks 2022

Now here’s the cool part:

We’ve gathered all of these seo industry studies in one spot for you.

Let’s dive in.

Proof That Backlinks Are Still Important

Powerful Sites = Better SEO Performance

Look through any Google Search Engine Results Pages (SERPs) and you’ll see one thing in common:

Search engines like Google love authority sites.

“Authority” in this case is defined as having a number of links from trustworthy sites. And there is overwhelming data to support this idea.

Backlinko studied 11.8 million Google search engine results and found that:

Powerful Pages = Better SEO Performance

It’s possible for a page to rank without a number of backlinks hitting it directly. That’s what happens when your site has established authority.

For example, when Forbes publishes a new article, they often rank on the first page (without any direct links).

That said, Forbes is the exception. Most sites will need direct links to SEO-driven pages.

Better SEO Performance = More Backlinks

The rich get richer in SEO. Meaning, the better your SEO performance, the more links you’ll acquire. I call this “The Snowball Effect.”

Are Backlinks Good?

While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to earn – others should be avoided whenever possible. Understanding the influencers of backlink value is crucial for link building and evaluating the health of your backlink profile.

Are Backlinks Good For Seo?

High-quality backlinks are good for an obvious reason. That means they are intrinsically beneficial for domain authority and SEO rankings. Yes, there are good links and bad links. Not all backlinks are created equal.

Here are some of the many attributes that contribute to a backlink’s quality and utility. Backlinks are important when it comes to ranking in search engines like Google. That said, not all backlinks are created equal. Relevance, placement, and other attributes all contribute to a link’s quality and utility.

In basic terms, any link from another site to your site is a backlink. But if the backlink is from a spammy or low-ranking website, it can damage your SEO and skew your web traffic conversion results. To check backlinks to a website that you don’t own, use a tool like Ahrefs’ free backlink checker.

Are Backlinks Important For Seo?

Yes, backlinks are 100% important for SEO. But it is not a numbers game.

I have one client ranking and beating out national brands without many links.

They even rank above the governing body for their industry for that governing body’s own trademark terms.

The quality of the links they acquired helped, but they started ranking based on site structure, quality content, the way the page renders, and site structure before we got the first links.

Oddly enough they have also gotten a backlink from that governing body because of the content we created. Vos gammes préférées vous donnent rendez-vous : Anthélios, Lipikar, Cleanance, Atoderm, Cicabiafine, Normaderm, Bébé Klorane, Lierac Homme, Bariéderm, Aquasource, Prodigieux, Premier Cru, Lierac Premium, Hyaluron-Filler … Profitez de la même qualité moins cher sur notre site ! (Talk about a major win!)

Backlinks are only one of the signals a search engine uses.

The entire purpose of a search engine is to show a person searching the most relevant response, formatted in the best way possible to and in the fastest and most accessible way.

That could be a paragraph or list of text, a video, images, or mixed media. This is equally if not more important than backlinks.

Are Backlinks Good Or Bad?

Is getting 1,000-3,000 backlinks from one site seen as spam? Because I have seen some good companies doing that.

Is Getting Thousands of Links from One Site Considered Spam?

It is situational if it will be spam or not.

The main determining factor is if the links are seen as natural vs. paid or a deliberate attempt at trying to get backlinks.

Natural links include:

  1. Companies that link to their other brands in their own footers or in their main navigation to switch between stores.
  2. If you’re an authority and a blogger has a list of resources and other reading in their sidebar.
  3. When you’re producing a ton of photo content and the website uses your work across numerous posts.
  4. As you do something newsworthy and media companies, bloggers, and publications mention, source or feature you for it.


  1. Providing databases and feeds to sell products on other sites that link to your site.
  2. Having bloggers or publishers create a store without “sponsored” or “nofollow” attributes on their links.
  3. Banner ads – run of site, category, etc., because they are paid placements.
  4. Widgets, feeds, and badges with keyword-rich backlinks.
  5. Widgets, feeds, and badges that are clearly marketing ploys and not something exclusive or real.
  6. If the site is part of a PBN (private blog network) regardless if you paid or earned the links.
  7. Using scholarships and other gimmicks.
  8. Leaving comments on blogs, in forums, or on community websites.
  9. Keyword-rich links to category pages or products that you do not manufacture.
  10. Anything that isn’t clearly earned by merit.

Those are just a few examples.

So yes and no.

Are Backlinks Dead?

For small business Search Engine Optimization (SEO) can be a challenging digital marketing task. While most SEO experts agree that there are a large number of ranking signals, links are not yet dead according to an infographic by DIRJOURNAL.

Good linking remains an important component to building your website. To rank websites, businesses need links- high-quality links. But surprisingly 94% of websites do not even have a single external backlink.

There are many ways for the website of your business to get links, but not all links are equally effective. Here quality pays off in the long term, and there are large differences in link elements that make some links more valuable than others. This includes anchor text, URL factors, clickability, and whether they are follow or no follow links.

Links Still Matter

Links help Google to associate your website with other concepts and attributes in the niche. According to SEMrush four of the top eight ranking factors are related to link signals.

These include total referring domains, total backlinks, total referring IPS and total follow-backlinks. On average Google’s top organic search result has 3.8 times more backlinks and 3.2 times more referring domains.

Linking alone does not guarantee success. Link building and technical optimization are the best combinations for effective SEO tasks.

Other non-link related SEO strategy includes direct site visits, the amount of time visitors remain on the site, pages per session, and bunce rates.

How to Build a Better Link Profile

A good link profile requires three key elements: trust, diversity and relevance. Creating great content can help deliver these elements.

Long-form content can help get your website 77% more links than short articles. The lure of social media prominence might not always get you the desired results.

Having your content shared across platforms is only effective if your strategy incorporates link building as well.

Familiarity matters more, high ranking sites need approximately four times more referring domains for popular keywords than for less common keywords.

Your content should also help provide answers to common questions that visitors are looking for. Try to develop ‘Why … ? posts, ‘What … ?’ posts and infographics get more than a quarter (26%) more links than videos and how-to guides.

Are Backlinks Illegal?

No backlinking is absolutely legal and actually encouraged by search engines.

Backlinking simply creates a web between related sites showing search engines that they are quality sites. The more related high ranking sites that link back to you the better.

If you are thinking about developing becklinks, Do It! As long as the links come from site related to your content and aren’t don’t have bad rankings, this will be hugely beneficial for you.